So here is a bit of context, I met this company at the beginning of 2021, and from the first moment I was fascinated by their work I began to dream of owning one of their motorcycles, so since then I have followed their work closely and investigated their trajectory as motorcycle builders and it was in that research process where I began to think that as a designer I could renew their visual identity, starting with the redesign of their brand image and thus form the design language that the following elements would follow, such as the website, thumbnails, and merchandise.
To see the second part of the project click here
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Thanks for watching :)
